Photography Tips

How Photographers Can Partner with NYC Run Clubs for Steady Shoot Opportunities

North Brooklyn Runners, November Project NYC and Bridge Runners all meet on a fixed weekly schedule with the same crowd showing up together. Here is how to turn that into a standing shoot instead of chasing one race a year.

Cezar Pekelman
4 min read
How Photographers Can Partner with NYC Run Clubs for Steady Shoot Opportunities

Three run clubs in this city put dozens of runners on the same street corner at the same time, every single week, and almost none of it gets photographed. That is a standing shoot waiting for a photographer to show up more than once.

Why a run club beats a random session

A run club solves the two hardest problems in sports photography before you even raise the camera. You know exactly where people will be and when, because the schedule repeats weekly. And you know they will come back, because a run club is built on the same faces showing up together, which means the photos you post this week are the ones that get you invited back next week. That is the difference between one good morning and a standing beat.

North Brooklyn Runners

North Brooklyn Runners organizes more than 20 weekly runs out of McCarren Park and Grand Army Plaza, spanning beginner-friendly 2 to 4 mile runs, track workouts, long runs up to 22 miles, and themed food runs on Fridays. The club welcomes everyone from occasional walkers to ex-collegiate runners, and its members show up in force at races, with 244-plus finishers at a recent Brooklyn Half Marathon. A club running this many sessions a week in one neighborhood is close to the ideal shoot rhythm: pick one recurring run and you have a beat, not a one-off.

November Project NYC

November Project NYC is a free, donation-free fitness movement that mixes bodyweight exercises with running, meeting every Wednesday at 6:28am at Bethesda Fountain in Central Park, plus First Fridays at rotating locations around the city. It runs in all weather, welcomes any fitness level, and operates as a registered nonprofit with a built-in culture of community photography, sweaty high-fives and all. A group this consistent, in a location as visually strong as Bethesda Fountain, is one of the more photogenic recurring shoots in the city.

Bridge Runners

Bridge Runners has been running since 2004, born out of a bike crew that explored the city looking for tacos and record shops before it became a running crew. About 100 members meet every Wednesday night out of their East Village headquarters at 67 Avenue C, treating the run as urban exploration through the city's alleys and lesser-known streets rather than a pace-focused workout. It is the smallest of the three clubs on this list, and also the one with the most built-in personality and visual identity, which makes for a different kind of photo than a straight training run.

How to actually pitch the partnership

The same rule applies here as with any group that already meets on its own schedule: do not open with a rate card. Show up to one or two runs, shoot for free, and hand the club a handful of images they can post themselves, on their Instagram, their newsletter, their next flyer. Most run clubs run almost entirely on volunteer energy and social content, so free, high quality photos of their group are an easy yes. Once members start asking where the photos are from, the conversation shifts naturally: you become the person who shoots their Wednesday run, the club tells its members where to find their photos, and you sell the rest of the set directly to runners who want the shot of themselves mid-stride.

Keep the ask simple. Some clubs are happy with free coverage in exchange for being tagged and promoted. Others may want a cut if you are selling directly to their members. Either way, the club's buy-in is what turns a single morning into standing access to the same group, week after week.

Selling what you shoot

A club run produces the same problem as any group shoot: dozens of runners who want proof they were there and no way to find you afterward. Upload the session to Surf Snaps and it becomes a watermarked, shoppable gallery that runners can search for by sport, location and date, so someone who ran the Wednesday Bridge Runners loop can find themselves without ever knowing your name. You keep 90 percent of every sale, paid out monthly by bank transfer, and you keep the copyright to every file. The mechanics are on the how it works page, and the fee details are on the FAQ.

Related reading

For more on where to find runners outside of a club schedule, see the best places to photograph runners in NYC, and for the case on building any of this into a real side business, see how to start a side business shooting local sports games. If you want to see how other photographers have approached this exact niche, top 5 running photographers in NYC is worth a read.

One small step

Pick one of the three clubs above, show up to a single run this week, and shoot it for free. Send the club a handful of usable photos afterward and see what happens. That one visit is what turns a Wednesday night run into a standing arrangement instead of a one-off.

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