Photography Tips

The Best NYC Gyms and Training Boxes for Photographers to Partner With

CrossFit Union Square, Brooklyn Boulders and Church Street Boxing Gym all run their own community events and competitions that need better photos than a phone on a shelf. Here is how to pitch the partnership and get paid for it.

Cezar Pekelman
3 min read
The Best NYC Gyms and Training Boxes for Photographers to Partner With

A gym with its own competitions, community events and open floor of members training together is one of the easiest partnerships in this city to land, and one of the least photographed.

Why a gym is a different kind of partnership

A run club or a surf school gives you a moving, outdoor subject. A gym gives you something else: a community that already trains together in the same room multiple times a week and, in many cases, already runs its own competitions and signature events that are begging for better documentation than a phone propped on a shelf. That built-in community identity is what makes gyms worth pitching separately from an outdoor club.

CrossFit Union Square

CrossFit Union Square, tucked into the basement at 1 Union Square West, runs an intro program for beginners, ongoing group classes and open gym time, alongside its own signature events including the CFUS Standard competition and a members' Homecoming event. A box like this, with its own named competitions, is an easy pitch: offer to shoot the next in-house event for free, and the gym gets content it would otherwise have to pay for.

Brooklyn Boulders

Brooklyn Boulders is a climbing, fitness and community space that also runs yoga, boxing and training classes across its locations, with a strong emphasis on inclusivity and roughly 48 complimentary guest passes a year built into membership. Climbing is one of the more visually dynamic sports available indoors in this city, and a gym this community-oriented tends to be genuinely receptive to a photographer offering free coverage of members on the wall.

Church Street Boxing Gym

Church Street Boxing Gym runs two locations, at Park Place and on West 29th Street, offering training for members at every level. Boxing photography has a look nothing else on this list does, close, physical, high contrast, and a gym willing to let a photographer shoot training sessions or sparring nights has a genuinely different product to offer than a run or a ride.

How to actually pitch the partnership

The same approach that works with a run club or a surf school works here, with one addition: gyms often have named events and competitions built into their calendar already, which gives you a specific, low-risk first ask. Offer to shoot one class or one in-house event for free, hand over a handful of usable images afterward, and let the gym decide whether they want you back for the next one. A gym that already runs its own competitions understands the value of good photos better than almost any other partner on this list, since they are already trying to market those events themselves.

Selling what you shoot

Members who train together regularly are still individuals who want their own photo, and a gym floor is no easier to track buyers down from afterward than a race or a field. Upload the session to Surf Snaps and it becomes a watermarked, shoppable gallery members can search for by sport, location and date, so someone who competed in a CFUS event can find themselves without ever knowing your name. You keep 90 percent of every sale, paid monthly by bank transfer, and you keep the copyright to every file. The mechanics are on the how it works page, and the fee details are on the FAQ. For the same partnership approach applied elsewhere in the city, see how NYC cycling clubs can become a steady income stream, how to partner with NYC run clubs, and how to partner with NYC surf schools.

One small step

Email one gym from this list and offer to shoot its next in-house event or a single class for free. A gym with its own competitions already understands why that offer is worth saying yes to.

Share this post

Related Articles